Top 10 Posts of 2014

by | 30 December 2014

As 2014 comes to a close, it’s time to take a look back at the posts that resonated most with you, our readers. The subjects we covered spanned a wide range — from the world’s largest shopping malls and falling oil prices, to office space and Millennials’ attitudes toward renting.

Here are the 10 most popular posts from the past year, in reverse order:

10. Three Tricky Things in an Office Lease

All office tenants want the best value that fits within their total overhead cost structure. As such, the ability to achieve this objective requires an understanding of what drives costs and how to manage them effectively. While there are dozens of key issues in any typical office lease, Coy Davidson examines three commonly misunderstood components where lease structures are concerned. Read post

9. Make Your Organization More Content-Oriented?

The way content is consumed today is fundamentally different from how it was 10 or even 5 years ago. Today, successful marketing operations need to create incredibly specialized content in order to earn their fair share of the search and social space. Which poses a challenge for marketing departments: How do they surface more deeply specialized content from their experts across the company? While there’s no silver bullet, Lex Perry offers up some tips that can help you get the most out of your content marketing platform. Read post

8. Empty Store Space: How to Turn a Retail Liability Into an Asset

With retail vacancy rates dropping and office job growth remaining strong, there’s reason to believe 2015 will be a robust year for retail. However, despite these positive developments, you’ll still see plenty of vacant storefronts within Central Business Districts (CBDs) and malls. On the street, some store owners are taking a liability (empty space) and turning it into an asset through a variety of options such as community-based artwork for pop-up expeditions of display advertising designed specifically to add appeal to unused space. Tim Geoghegan takes a deeper look at this latest trend in creative marketing. Read post

7. Are Millennials Renters by Choice?

Just as every individual is unique, so are housing preferences. Most within Generation Y are graduating college, moving off their parents’ sofa and actively tackling the decision about whether to rent or own. Believe it or not, Millennials have consistently made the decision to rent rather than own since the great recessions. Will Mathews uncovers some of the reasons impacting their attitudes and choices. Read post

6. Value Creation: What Falling Oil Prices Mean to CRE

Oil process have dropped significantly in the last few months, and the impact has been far bigger than the price you’re seeing at the pumps. The near 50 percent decrease in price has many in the corporate real estate energy industry being asked to be more cost strategic in their companies’ business plans for the coming year. Don Schmidt explores what this all means for corporate real estate and why it matters. Read post

5. Closer Look at the Pileup of GSA Lease Expirations

There’s a stunning pileup of lease expirations in GSA’s national lease inventory, and there are many reasons that have contributed to it, including Freeze the Footprint, downsizing mandates, budget distress and the effects of partisan gridlock. Kurt Stout digs deep and uncovers another reason for the dramatic pileup of lease expirations: 2009. A breathtaking 100.3 MSF (half of GSA’s total inventory) is set to expire in the next five years. Read post

4. Five Ways Social Media Makes You Better at Commercial Real Estate

Think you know the Internet? Think again. Tony White rounds up all the reasons why social media is a must-have tool to augment your business. After all, the Internet is integral to modern life. In 2013, 85 percent of adults in the United States used the web, and as of Jan. 2014, 75 percent of those adults used social networking sites. If you haven’t already, it’s time to start interacting! Read post

3. How Cool Is Your Office Space?

Companies are more focused than ever about attracting retaining great talent. That’s why so many organizations are stepping up to the plate to offer their employees work perks to die for. But there’s no more obvious a benefit employers provide than a cool office. Check out these really cool offices that are wonders of architecture and design. Read post

2. Largest Shopping Malls in the World

If these malls are any indication, it’s always shopping season somewhere. We run down the biggest shopping centers across the globe, ranking the venues according to gross leasable (GLA), or the amount of floor space that is designed for tenant occupancy. Read post

1. Top 11 Commercial Real Estate Marketing Trends for 2015

It’s an exciting time for commercial real estate marketing as industry players up the ante, from real estate firms to landlords, and marketers to technology providers. No matter the tactics, techniques and tools coming our way in 2015, you can be sure they will turn the industry on its head. In a really good way. Lex Perry serves up 11 of the top trends to keep an eye on in the coming year. Read post