A Guide to U.S. Store Expansion Strategies for Investors and Retailers

The Fall 2023 report highlights the evolving nature of the retail industry, emphasizing that it is far from being obsolete. It delves into the latest trends and innovations in store formats and customer experiences. It showcases how brands adjust to changing consumer preferences and behaviors by creating immersive experiences, personalized services, and social media integration to engage and delight customers.

The report also raises important questions about the future of retail, such as whether customers will invest more money and time in these new retail spaces and how brands will measure the impact of their initiatives. Overall, the report underscores that retail is undergoing a significant transformation, with the need to rapidly adapt to evolving store formats and integrate online and offline channels.