When I first wrote about Amazon’s stealth takeover of the retail world, I didn’t realize that global domination would be a recurring theme for 2018.

WeWork is the latest player to expand their portfolio above and beyond their business of record. The innovator in the co-working space forecasts a revenue run rate of $2.3 billion in 2018 and has aggressive growth plans for the new year. The 8-year-old company plans to open 200 additional office spaces domestically and scale its global footprint with 400 buildings across 83 cities and 27 countries.

Global expansion is only one of many developments contributing to the WeWork empire. If you recall, late last year, WeWork announced the acquisition of Lord & Taylor’s New York City flagship headquarters on 5th Avenue. The company plans to use the structure’s upper floors for its corporate headquarters, but also intends to lease out a portion of the building to co-working tenants as well as create a sustainable leasing partnership with Lord & Taylor to continue as its retail anchor.

What you may not have realized, or perhaps noticed is a better word, is WeWork’s seemingly discreet foray to create environments where work and home lives blend seamlessly and continuously. Through a series of acquisitions and partnerships, WeWork is bringing common amenities and activities one might find in his or her neighborhood into the co-working space. While office tenants chase the American dream, WeWork has been steadily building an empire to minimize time outside the office.

A round-up of WeWork’s current activity is below:

How Will This Affect Life as We Know It?

WeWork’s drive to capitalize on the surplus of office space in large retail buildings is disrupting the traditional leasing model worldwide, and folks in the commercial real estate industry are paying attention to the company and the CEO at its helm.

The Real Deal recently reported a revision to WeWork’s incentive plan that encourages brokers to prospect potential leases by doubling commission rates on one-year contracts and increasing the commission percentage for expansions and renewals.

Landlords who have been hesitant to offer shorter-term, more flexible leases should pay attention, too. The commercial real estate industry is witnessing yet another paradigm shift, brought on by technology, the sharing economy, surplus real estate and the demands of today’s younger, more connected workforce. As with any industry disruption, those who don’t keep up are at risk of getting left behind.

Anjee continues to be an insatiable collector of all things retail. She’s a student of culture living next door to future shoppers, whose fleeting trends constantly change the retail landscape … driving retailers, landlords and developers crazy!