In Case You Missed It: Where Gen Y Shops

With increased levels of shopping and spending, people are visiting stores to both browse and buy. Because of this, stores are playing a bigger role in online purchases. The majority of consumers who pick up online orders, go on to make additional in-store purchases.

Fueled by innovation and inspiration from some unlikely places, brands are stepping up to capture consumers’ attention every which way. In the latest Quarterly Retail Spotlight Report, consumers are demanding a level of convenience that retailers must make work. And each year, the growing demand increases. From 2012 to 2018, an estimated 23% growth of customers who regularly order online, collect in store. With this type of growth, it is no longer a trend, but a need. Retailers must execute well to avoid losing the customer experience.

Key takeaways from this report include:

For more insights, explore the Quarterly Retail Spotlight Report | Winter 2018.