A “one size fits all” approach isn’t a model that most are willing to use, but it’s been serving the Regus Group very well. At the time of the publication of Knowledge Leader’s Fall 2015 Issue, Regus had business centers in 105 countries around the globe. Rick Bertasi, the managing director for group network development, says that Regus’ success is due to the fact that everyone—from tenants to investors to startups—can benefit from the unique flexible workspace model.
Regus centers offer up office space in a range of sizes, amenities available, and lengths of lease agreement. Unlike traditional commercial real estate, professionals aren’t bound to their agreement; if their priorities change, their working space can quickly chnage to match it.
In a world where we take our jobs everywhere via digital devices, there is increasing resistance to being tied to one office building full-time. Small companies can find a budget-friendly place to set up and start out, while larger companies can either accommodate remote employees or enter new markets without major risk.
Flexible commercial real estate is also a boon to investors. Companies, especially smaller companies, are less eager to be locked into a long lease; some landlords who haven’t switched up their model may find themselves at a disadvantage when it comes to attracting new tenants. When workspace is flexible, not only is it accessible to more types of lessees, but existing lessees who want to upgrade to a larger space are more likely to buy from the same landlord.
Flexible workspace is on the rise, but among flexible workspace providers and coworking spaces, Regus is unique. Its strong global presence makes it not only accessible to foreign companies, but also to those that wish to expand their reach beyond their borders. Services that can give businesses an edge in their target location, such as local phone numbers with a Regus-provided answering service or local mailing addresses, are easy to obtain.
With a long history and a policy of always thinking two steps ahead, it’s no wonder Regus attracts and maintains major customers such as AT&T, Google, and Cigna. In the near future, expect to see the Regus Group continue to fill large demands and niches alike.
Read Rick Bertasi’s input on the Regus Group’s successful business model and find out what other steps it has taken to secure its place as a leader in the flexible workspace market by downloading the Knowledge Leader Fall 2015 Edition.