Affinity Points Help Investors Keep Score
Affinity analysis, a data mining technique, is rising in popularity among CRE operators and investors to better understand how the location of their retail properties influences consumer behavior.
What We Learned from Black Friday: Top 6 Takeaways
We can safely assert that Black Friday has officially transcended beyond its one-day in-store shopping blitz into a full-fledged five-day phenomenon. What else did we learn from this year's Black Friday?
The Clicks to Bricks Movement
Direct to consumer brands need physical spaces to enhance connectivity with consumers through engaging them in-store to solicit feedback, provide a community space to interact with loyalists and gather intel on products to anticipate consumers’ needs
