Colliers - Knowledge Leader
Nicole Larson

Nicole Larson

Manager, National Retail Research

As the National Research Manager for Retail Services, Nicole is responsible for studying conditions within the retail sector, collecting, and reporting statistical data, and analyzing the data to identify significant trends and opportunities. Based in South Florida, she partners with national and local teams across the United States to deliver market intelligence initiatives to drive national competitive advantage through research strategy, development, and analytics. Enthusiastic about exploring the dynamic realms of the retail industry, she enjoys continual learning, seamlessly blending curiosity, and enjoyment in every pursuit.

Latest articles

Article
2026 Colliers Retail Outlook
Despite a rise in store closures and retailer bankruptcies, the U.S. retail real estate market remained resilient in 2025, supported by steady consumer spending and a disciplined balance between supply and demand.
Article
Vacancy Rates Stabilize as Market Absorbs 2025 Bankruptcies| U.S. Retail Q4 2025
Shopping center performance closed out 2025 on a stable footing, even as consumers became more cautious and value-driven. Total visits held steady in the fourth quarter.
Article
Quick Hits | Holiday 2025 Spend Signals a Shift in Retail Demand
Holiday retail spending proved resilient in 2025 despite rising consumer caution, price sensitivity, and debt pressures. Nearly 203 million U.S. shoppers engaged across stores and websites from Thanksgiving through Cyber Monday.
Highlights
ICSC NEW YORK 2025: Top 10 Key Takeaways
Discover the top 10 highlights from ICSC New York 2025, where 8,000 retail real estate professionals explored key trends, strategies, and insights shaping the retail landscape in 2026.
Highlights
Top Insights from MAPIC 2025
At MAPIC 2025, optimism was high as Colliers experts highlighted a shift toward experience-driven, data-led, and sustainable retail strategies, sharing insights on the retail outlook across EMEA, APAC, and North America.
Article
Retail Remains Stable as Holiday Season Nears | U.S. Retail Q3 2025
While retail fundamentals remained stable in the third quarter of 2025, persistent space constraints and selective consumer spending continue to define the market.
Article
Quick Hits | Food and Beverage Help Feed U.S. Retail Growth
Store visits to fast food and full-service restaurants have remained resilient over the past 12 months, reflecting consumers’ prioritization of dining out despite inflationary pressures.
Q&A
Access as Currency: A Q&A on the Future of Retail Leasing
In this Q&A with Colliers leaders Matt Ganon and Nicole Larson, discover how changing consumer habits and tenant priorities are redefining retail leasing.
Highlights
ICSC Florida 2025: Top 10 Key Takeaways from Colliers
Discover the top 10 takeaways from ICSC Florida 2025, where Colliers experts explored retail trends, capital flows, policy shifts, and investor strategies shaping Florida’s dynamic retail market.
Article
Everything’s Bigger in Texas: The Lone Star State Leads Retail Construction
Texas has made history as the first state to claim all top U.S. retail construction markets, driven by population growth, migration trends, and demand.
Article
Retail’s Balancing Act: What the First Half of 2025 Reveals About Evolving Consumer Priorities
Despite persistent economic uncertainty, the retail sector continues to show signs of stability, though not without caveats. Store closures have put pressure on vacancies, while new construction remains limited.
Article
Closures Drive Vacancies, But Quality Space Remains Scarce | U.S. Retail Q2 2025
Despite a rise in store closures and softening fundamentals, tight supply and record retail sales efficiency continue to support the U.S. retail market in mid-2025.
Highlights
ICSC Las Vegas 2025: Top 10 Key Takeaways from Colliers
Explore key takeaways from ICSC Las Vegas 2025, where 25,000 retail professionals gathered for three days of insights, networking, and trend forecasting—highlighted by Kendra Scott’s call to foster connection and community through retail spaces.
Article
U.S. Retail Enters 2025 with Steady Demand, Supply Constraints, and a Wave of Closures
While the retail market appears slightly weaker than last year, the ongoing shortage of quality available space continues to underpin fundamentals.
Article
February’s Double Win for Retail: Super Bowl Sunday and Valentine’s Day
While the first quarter of the year is typically slow for retail, February stands out as a key driver of consumer spending, thanks to two significant events: Super Bowl Sunday and Valentine's Day.