Colliers - Knowledge Leader
Nicole Larson

Nicole Larson

Manager, National Retail Research

As the National Research Manager for Retail Services, Nicole is responsible for studying conditions within the retail sector, collecting, and reporting statistical data, and analyzing the data to identify significant trends and opportunities. Based in South Florida, she partners with national and local teams across the United States to deliver market intelligence initiatives to drive national competitive advantage through research strategy, development, and analytics. Enthusiastic about exploring the dynamic realms of the retail industry, she enjoys continual learning, seamlessly blending curiosity, and enjoyment in every pursuit.

Latest articles

Article
Demand Surge and Steady Vacancy Rates Drive Growth | U.S. Retail Q2 2024
Discover how the U.S. retail market shows resilience in early 2024, navigating economic challenges, limited space, and rising costs, with store openings outpacing closures by 20%.
Article
Social Networks as Marketplaces: How Social Commerce is Reshaping the Retail Landscape
Social commerce is revolutionizing online shopping by merging e-commerce with social media. As Americans spend over 2 hours daily on social platforms, this trend enables users to discover, engage with, and purchase products within their apps.
Highlights
ICSC Las Vegas 2024 : Top 10 Key Takeaways from Colliers
The ICSC LAS VEGAS convention brought together 25,000 industry professionals for three days of deal-making, trend exploration, and networking. Colliers' Nicole Larson summarizes the event, highlighting the insights shared by retail experts.
Article
The Retail Shift: Exploring Historical Changes in Store Footprints
Colliers' Nicole Larson explores how the retail industry has evolved over the past five years due to the rise of online shopping and changing consumer preferences. Discover how physical retail spaces are adapting to new consumer behaviors.
Article
Navigating the Market Dynamics Tightrope | U.S. Retail Q1 2024
Explore Colliers' Nicole Larson's analysis of the retail market in the first quarter of 2024, where she highlights the impacts of limited new space and strong sales, partly boosted by an early Easter.
Article
And the Award Goes to….Retail! Honoring the Industry’s Oscar-Worthy Impact
Colliers' Nicole Larson explores retail's resilience and adaptability as it outpaces store closures and navigates economic challenges, showcasing extraordinary distinction in commercial real estate.
Article
The Foot Traffic Rebound: A Temporary Blip or a Lasting Trend?
Explore Colliers' Nicole Larson's insights on the 2023 increase in foot traffic across various sectors, highlighting the role of accessibility and the shift towards walkable, amenity-rich urban spaces in enhancing customer satisfaction and business.
Article
A Swiftie Super Bowl: Uniting Sports, Music, and Consumer Culture
A study of 300 U.S. retail store associates reveals that 100% of respondents said Taylor Swift has impacted sales at their physical stores, including purchases influenced by her as a brand as well as her music, movies, and concerts.
Article
Consumer Spending Ends the Year on a Sturdy Note | U.S. Retail Q4 2023
Overall, 2023 was a good year for retail, and the much-talked-about recession never materialized. Retail fundamentals are expected to stay well-balanced in 2024, as the limited availability and decrease in new supply will help to counteract a slight
2024 Retail Outlook
Colliers' Nicole Larson, National Manager of Retail Research, explores retail's 2023 year-in review and 2024 trends to watch, and provides a national retail forecast.
Article
Season’s Earnings: A Recap of the 2023 Holiday Sales
Explore the nuanced shifts in U.S. holiday shopping trends in 2023, as Colliers' Nicole Larson analyzes the impact of economic factors on retail sales, with insights into how omnichannel strategies and consumer behavior adaptations.
Article
ICSC New York 2023 Recap
The ICSC conference returned to New York this December. Here is what Colliers heard over the two days of events from dealmakers and experts who are driving innovation and evolution in the retail industry.
Article
2023 Thanksgiving Weekend Shopping Results: Anticipating a 3.1% Holiday Spending Boost
Explore this year's Thanksgiving shopping trends: a record-breaking participation of over 750,000 individuals and $77.5 billion in sales. Despite e-commerce growth, traditional in-store shopping still reigns supreme.
Article
The Christmas Creep: Consumers Continue the Trend of Early Holiday Shopping
Six weeks ahead of the traditional holiday shopping season, retailers already kicked off and extended their promotions and sales to capture early-bird shoppers. Some retailers started the shopping holiday season with promotions beginning of October.
Article
Sustained Consumer Interest Drives Retail Momentum Upward | U.S. Retail Q3 2023
Discover the surprising resilience of the U.S. retail market in 2023. Despite economic concerns, steady demand from diverse sectors and reduced store closures have bolstered the industry.