Nicole Larson

Nicole Larson

Manager, National Retail Research

As the National Research Manager for Retail Services, Nicole is responsible for studying conditions within the retail sector, collecting, and reporting statistical data, and analyzing the data to identify significant trends and opportunities. Based in South Florida, she partners with national and local teams across the United States to deliver market intelligence initiatives to drive national competitive advantage through research strategy, development, and analytics. Enthusiastic about exploring the dynamic realms of the retail industry, she enjoys continual learning, seamlessly blending curiosity, and enjoyment in every pursuit.

Latest articles

Article

Navigating the Market Dynamics Tightrope | U.S. Retail Q1 2024

Explore Colliers' Nicole Larson's analysis of the retail market in the first quarter of 2024, where she highlights the impacts of limited new space and strong sales, partly boosted by an early Easter.

Article

And the Award Goes to….Retail! Honoring the Industry’s Oscar-Worthy Impact

Colliers' Nicole Larson explores retail's resilience and adaptability as it outpaces store closures and navigates economic challenges, showcasing extraordinary distinction in commercial real estate.

Article

The Foot Traffic Rebound: A Temporary Blip or a Lasting Trend?

Explore Colliers' Nicole Larson's insights on the 2023 increase in foot traffic across various sectors, highlighting the role of accessibility and the shift towards walkable, amenity-rich urban spaces in enhancing customer satisfaction and business.

Article

A Swiftie Super Bowl: Uniting Sports, Music, and Consumer Culture

A study of 300 U.S. retail store associates reveals that 100% of respondents said Taylor Swift has impacted sales at their physical stores, including purchases influenced by her as a brand as well as her music, movies, and concerts.

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Consumer Spending Ends the Year on a Sturdy Note | U.S. Retail Q4 2023

Overall, 2023 was a good year for retail, and the much-talked-about recession never materialized. Retail fundamentals are expected to stay well-balanced in 2024, as the limited availability and decrease in new supply will help to counteract a slight

2024 Retail Outlook

Colliers' Nicole Larson, National Manager of Retail Research, explores retail's 2023 year-in review and 2024 trends to watch, and provides a national retail forecast.

Article

Season’s Earnings: A Recap of the 2023 Holiday Sales

Explore the nuanced shifts in U.S. holiday shopping trends in 2023, as Colliers' Nicole Larson analyzes the impact of economic factors on retail sales, with insights into how omnichannel strategies and consumer behavior adaptations.

Article

ICSC New York 2023 Recap

The ICSC conference returned to New York this December. Here is what Colliers heard over the two days of events from dealmakers and experts who are driving innovation and evolution in the retail industry.

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2023 Thanksgiving Weekend Shopping Results: Anticipating a 3.1% Holiday Spending Boost

Explore this year's Thanksgiving shopping trends: a record-breaking participation of over 750,000 individuals and $77.5 billion in sales. Despite e-commerce growth, traditional in-store shopping still reigns supreme.

Article

The Christmas Creep: Consumers Continue the Trend of Early Holiday Shopping

Six weeks ahead of the traditional holiday shopping season, retailers already kicked off and extended their promotions and sales to capture early-bird shoppers. Some retailers started the shopping holiday season with promotions beginning of October.

Article

Sustained Consumer Interest Drives Retail Momentum Upward | U.S. Retail Q3 2023

Discover the surprising resilience of the U.S. retail market in 2023. Despite economic concerns, steady demand from diverse sectors and reduced store closures have bolstered the industry.

Article

The Service-Driven Consumer Economy: Summer Retail Experiences

Entertainment retail, featuring themed spaces, interactive installations, live performances, and gamified shopping experiences, offers a dynamic and socially engaging way to interact with products.

Article

U.S. Retail Segment Analysis | August 2023

The U.S. foodservice industry, occupying 935 million square feet of retail space, is evolving with tech innovations, leading to a 10% midyear sales boost, impacting retail and consumer behavior.

Continued Growth in the Retail Industry: Another Strong Quarter of Expansion

The retail industry defied expectations and avoided a recession in the first half of 2023, thanks to gains in consumer spending driven by cooling inflation.

Highlights

ICSC Las Vegas 2023 Recap

The ICSC convention for retailers, brokers, analysts, landlords, and dealmakers returned to Las Vegas and Colliers' Nicole Larson shares highlights from retail experts and enthusiasts who are driving innovation and evolution in the industry.