Retail Independent, Conversations with Saira Mohan | Episode 6 – Melissa Gonzalez, Chief Pop-Up Architect

by | 14 January 2021

In episode six of Retail Independent: Conversations with Saira, we interview Melissa Gonzalez, CEO & Founder of The Lion’esque Group (TLG), an MG2 Company. As retail strategists and experiential designers who imagine and build human connection in physical spaces, TLG has produced over 150 brick & mortar experiences in cities across the U.S.

During this 7-minute episode, Gonzalez shares what inspired her to curate experiences for brands, key factors a brand should consider if launching a pop-up, data tools to enhance the experience and ways a brand can benefit from a pop-up.