As highlighted in Colliers’ Fall 2019 Retail Spotlight Report, the localized physical space of a brick-and-mortar store contributes to the overall experience a consumer has with a brand. Retailers leverage the layout of stores to amplify their merchandising, but the physicality of the store can also provide consumers with a haven in which to make shopping decisions. As the digital landscape continues to be a point of entry for in-store shopping, retailers who create a space that meets the emotional and intellectual needs of their consumers will win the race for consumer dollars.
The report also highlights our interview with co-founders Amish Tolia and Jared Golden of Leap. They discuss how they partner closely with brands to determine their viability for expansion and how they leverage key insights from their proprietary data set to select an optimal store location.
For more insights, check out the Fall 2019 U.S. Retail Spotlight Report.